Marketing Kit

Market financing to maximize sales

Use Bread Pay’s finance-focused templates and marketing assets below to splash language like “buy now, pay later” across all marketing channels to drive price-sensitive customers to your site.

Link these assets to your financing page so customers can see if they prequalify.

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Compliance first

Given that Bread Pay is a highly-regulated financial product, please follow all instructions highlighted below before putting these assets live on your site.

You must send financing-related assets to your Bread Pay merchant success point of contact for compliance review before you put that marketing in front of customers.

On-Site Banners

Your homepage is likely where the majority of your customers land when they want to learn more about your brand. Therefore, it’s a great place to let them know about your financing offer with Bread Pay.

Instructions:

  1. Each banner in our kit below has a “Learn More” button to guide customers to prequalify with Bread Pay. You must link each Bread Pay banner to your financing page or to any page with the required disclosure listed below. This is a compliance requirement to ensure marketing Bread Pay on your website is compliant with our marketing guidelines and regulatory requirements.

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Required disclosure for homepage banners

Subject to approval of credit application. Bread Pay™ loans are made by Comenity Capital Bank, a Bread Financial™ company.

  1. Click the link below to download our banner kit. Make sure to click the download icon the top right rail of the screen.

Examples of assets in the banner kit:

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Social Media Posts

Social media can expose your brand to a massive audience, while also allowing you to target precise customer segments. Financing offers are easy to communicate over social and are effective at driving clicks and checkouts over these platforms.

Be consistent—regularly share and update your social media feeds or ad accounts with the relevant messaging to ensure it has an impact.

Instructions:

  1. You must guide customers to see if they prequalify with Bread Pay directly from each social media post.

  2. To do this, you must link each Bread Pay post to your financing page or to any page with the required disclosure listed below. This is a compliance requirement to ensure marketing Bread Pay on your website is compliant with our marketing guidelines and regulatory requirements. Please see below for the required disclosure.

❗️

Required disclosure for social media posts

Subject to approval of credit application. Bread Pay™ loans are made by Comenity Capital Bank, a Bread Financial™ company.

  1. Click the link below to download our social media kit. Make sure to click the download icon the top right rail of the screen.

Examples of assets in the social media kit:

16601660

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Important Note

All customer marketing assets must be submitted for Compliance review before going live. Please reach out to your merchant success point of contact at [email protected] and be sure to submit early!