Website Marketing

Your Bread Pay Marketing Toolkit

Market financing on your website to educate price-sensitive customers about your buy now, pay later financing offerings and empower them to add more to their basket.

Create a Dedicated Financing Page

Creating a dedicated buy now, pay later financing page can be critical to maximizing financed sales.

Not only does a financing page raise awareness earlier in the buying process, but it serves as a place where you can conveniently store all the information customers need to be informed and confident about choosing financing. You can even offer customers the opportunity to see if they pre-qualify.

Remember to link to this page from outbound marketing campaigns, your top navigation bar and any "Learn More" website banners to drive traffic.

Need to build your financing page? Check out our ready made Financing Page HTML Template to get started.

Homepage Banners

Your homepage is likely where the majority of your customers land when they want to learn more about your brand. Therefore, it’s a great place to let them know about your buy now, pay later financing offerings.

Add one of our pre-made banners to your homepage to easily promote your buy now, pay later financing offer from the get-go!

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Download Banner Asset ZIP File at the Link Below:

Bread Pay Website Banners

Examples of banner assets for download:

Link "Learn More" Buttons to your Financing Page

Each premade banner for download has a “Learn More” button. Link that button to your financing page so customers can explore your financing options, review required disclosures, and see if they pre-qualify.

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Required Disclosure for these Website Banners

What:

To leverage these assets, you must provide the required “Subject to Credit Approval” (SCA) and bank disclosure below:

Subject to approval of credit application. Bread Pay™ loans are made by Comenity Capital Bank, a Bread Financial™ company.

Where:

This disclosure should be located either on the same page as the ad or on your financing page, one-click-away.

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Don’t Forget, Prior to Publishing Any Assets:

  • Confirm you’ve leveraged the required disclosure as detailed above
  • Send all financing-related assets for compliance review to your Bread Pay merchant success point of contact[email protected]
    • Please allow for 7 business days from receipt of assets for compliance review
  • Receive approval from the Bread Pay Compliance team before you publish. You may not put marketing related to our products in front of customers without receiving approval.

If you have any questions, please feel free to reach out to your Merchant Success point of contact at [email protected]